Coach no more; New York company wants to be called Tapestry

FILE - In this Tuesday, May 31, 2016, file photo, Coach CEO Victor Luis speaks at the opening ceremony for his company's installation as the first tenant at 10 Hudson Yards, in New York. The storied Coach brand is changing its name to Tapestry, it says to better incorporate all of the goods it sells. Coach Inc. will change its New York Stock Exchange ticker symbol from “COH” to “TPR” on Oct. 31, 2017. (AP Photo/Mark Lennihan, File)

Luxury handbag and accessories maker Coach shakes it up, changes its name to Tapestry

NEW YORK — To better incorporate all of the brands it now owns, the storied Coach company of New York is changing its name to Tapestry.

The luxury goods company that came to prominence in the "Mad Men" era now owns brands like Stuart Weitzman and Kate Spade & Co. as well. CEO Victor Luis said Wednesday that the name Tapestry is more inclusive.

Coach acquired Stuart Weitzman in 2015 in a deal valued up to $574 million. It spent $2.4 billion for Kate Spade this year, seeking to broaden its appeal. The Coach brand of bags and other goods is alive and well, but it becomes one of three brands sold by the company that will be called Tapestry.

"We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands," Luis said in a company release.

A website with the new name, which becomes official at the end of the month, is up and running.

The change is part of Coach's pursuit of younger shoppers who may not feel the same draw to store windows on Manhattan's 5th Avenue.

Coach began as a small workshop in Manhattan in 1941, and became a fashion powerhouse in the early 1960s through innovative designs.

Coach Inc. will also be changing its ticker symbol on the New York Stock Exchange from "COH" to "TPR." Shares of the company declined almost 3 percent to close Wednesday at $38.87.

Related News

Hidden beneath paint, a famed artist's wall decorations

Mar 9, 2017

Hidden works have been found beneath layers of paint in the upstate New York home of famed 19th-century landscape artist Thomas Cole

Michael Jackson's son, Prince, unveils tattoo tribute to dad

Apr 3, 2017

Michael Jackson's son, Prince, is showing off a tattoo tribute to the late King of Pop

International travelers cite politics as factor in US trips

Mar 29, 2017

Some international travelers are citing politics as a factor in whether to visit the U.S. this year, according to survey research by tourism marketing agency Brand USA

You may also like these

Hidden beneath paint, a famed artist's wall decorations

Mar 9, 2017

Hidden works have been found beneath layers of paint in the upstate New York home of famed 19th-century landscape artist Thomas Cole

Michael Jackson's son, Prince, unveils tattoo tribute to dad

Apr 3, 2017

Michael Jackson's son, Prince, is showing off a tattoo tribute to the late King of Pop

International travelers cite politics as factor in US trips

Mar 29, 2017

Some international travelers are citing politics as a factor in whether to visit the U.S. this year, according to survey research by tourism marketing agency Brand USA

World Clock
Latest News

About Me

Travel Stylo is an independent online travel website started by a group of friends who love traveling together. With Travel Stylo, you can travel with style.

Contact us: sales@travelstylo.com

Recent Posts