The Weeknd dumps H&M after monkey sweatshirt ad

An undated photo of an advert for a hoodie by H&M. Clothing giant H&M has apologized Monday, Jan. 8, 2017, and removed an advertising image of a black model in a sweatshirt with the words “Coolest monkey in the jungle.’’ The brand removed the image, but kept in place other designs modeled by white children. (H&M via AP)

Singer The Weeknd said Monday on Twitter that he will no longer work with H&M after the clothing company posted an ad of a black child in a sweatshirt with the words "Coolest monkey in the jungle" on the front.

NEW YORK — Singer The Weeknd said Monday that he will no longer work with H&M after the clothing company posted an ad of a black child in a sweatshirt with the words "Coolest monkey in the jungle" on the front.

Many people criticized the image on social media, calling it racist. H&M removed the image Monday and apologized to anyone it "may have offended."

The Weeknd, who has a clothing line at the retailer, said on Twitter that he was "shocked and embarrassed" by the photo.

"I'm deeply offended and will not be working with @hm anymore," he wrote.

Representatives for The Weeknd confirmed the singer would end ties with the company.

In a statement, H&M said, "We completely understand and agree with his reaction to the image."

The Swedish low-cost fashion brand added that it would "continue the discussion" with The Weeknd and his team.

"We are deeply sorry that the picture was taken," H&M said.

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