Shocking! IHOP acknowledges it faked IHOb name change

FILE - This May 11, 2017, file photo shows an IHOP sign at a restaurant in Hialeah, Fla. On Monday, July 9, 2018, it was back on social media, this time to promote a pancake deal tied to IHOP’s 60th birthday. On Twitter, the company said, “That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).” The company had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef. (AP Photo/Alan Diaz, File)

IHOP has acknowledged that a name change announced last month was, shockingly, just a publicity stunt to promote its hamburger menu.

NEW YORK — IHOP has come clean.

The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.

The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef.

On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.

On Twitter, the company said, "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."

Related News

Hawaii authorities urge awareness of raw food risk

Aug 17, 2016

Hawaii authorities are urging diners to be aware of the risks of eating raw and undercooked food after they traced a hepatitis A outbreak to frozen scallops served raw at a sushi restaurant chain

Are France's burkini bans sexist, or liberating?

Aug 17, 2016

Male officials are dictating what women can wear on French beaches _ and people across a wide swath of French society say that's a good thing

Target cuts outlook as it sees fewer customers in stores

Aug 17, 2016

Target cut its profit forecast and a key sales outlook amid stiffer competition and its own stumbles in areas like groceries

Broaden News

Travel Stylo is an independent online travel website started by a group of friends who love traveling together. With Travel Stylo, you can travel with style.

Contact us: sales[at]travelstylo.com