Denmark, Finland and Norway Reveal a Different Side of the Region at WTM

From Denmark’s windswept coastlines and more than 400 islands over Finland’s vast Lakeland and the summer landscapes of Lapland to Norway’s vibrant cities, local food and spectacular shoulder-season landscapes, the Nordic countries offer tour operators a wealth of opportunities to take travellers beyond the familiar. At World Travel Market London, VisitDenmark, Visit Finland and Visit Norway are encouraging the travel trade to look beyond the best-known experiences and develop itineraries that showcase the breadth of the region, from slow travel and soft adventure to wildlife, wellness, culture, food and the great outdoors